Top Best Tools For Digital marketing| Digital Marketing | FrshCo

Top Digital Marketing Tools

Preferred by Digital Agencies

Index

°Advertising Management & Analytics Tools (16 Tools) 

°Collaboration Tools

°Social Media Marketing Tools 

°Web Design Tools 

Advertising Management & Analytics Tools

Google Data Studio: It provides a free, user friendly interface to visualise data and

showcase reports. It doesn’t have all the features as more advanced tools like

Microsoft BI or Tableau however is constantly evolving, more easily integrated into

other Google products e.g. Google Sheets, and has more than enough functionality for

our current requirements.

Our preferred tools are BigQuery & Data Studio as we predominantly work with Google’s Cloud

Platform.

BigQuery: It is an excellent data warehouse, and to get data from third party sources

in there we use a combination of Stitch (for common platforms e.g. Google Ads/

Analytics/Marketo/Salesforce) and custom API scripts where Stitch doesn’t have a

pre-built connection (e.g. SnapChat Ads).

Google Ads Editor: Essential for any Google Ads manager, to organise and operate

large ad accounts, allowing for efficient bulk editing and visualisation.

Adpiler: This has proven to be the best tool for sharing previews of HTML5 Ads with

clients that we have found. It also allows for the viewing of ads on websites.

Zapier: A great tool that allows us to link digital platforms. Really handy for getting

leads sent directly from ads to the clients inbox, or to integrate the platform interface

with our reporting platforms.

Madgicx: An all in one advertising platform that allows us to manage multiple

channels from one place for high-spending clients.

ClickCease: Allows us to cut down on fraudulent clicks for many of our clients and

ultimately get more out of their media spend. This is particularly useful across Google

Ads.

Ahrefs & SEMrush & Google Keyword Planner & AdMonitor: Although primarily 

known for SEO, the paid media team regularly use Ahrefs for keyword research 

and competitor analysis. We combine this data with insights from SEMrush and 

Google’s own keyword planner. I’ve trialled more PPC-specific tools in the past, but 

the combination of Ahrefs for keyword research and SEMrush for its market analysis 

features and AdMonitor tool are a great solution for us, especially when working with 

integrated SEO and PPC clients.

Google Ads scripts: Perhaps the most important day-to-day tool we use is our 

Google Ads scripts. Evoluted is fortunate to have a whole team of developers in-

house to build pretty much anything we need for PPC management. This includes 

monitoring performance and budgets, keeping our Optimization Scores healthy, and 

management of shopping campaigns for our ecommerce clients.

DashThis & Google Data Studio: Finally, our reporting dashboards are essential 

for a channel as changeable and reactive as PPC. We use Dashthis for our client-

facing reports and Google Data Studio for the team to monitor their accounts across 

numerous search and social channels, all in one place, in real-time.

Excel and Google Sheets: Of course, a shout out to Excel and Google Sheets… where 

would PPC be without them?

Facebook Ads Manager

Google Ads: Mixing Google’s machine learning algorithm with human insights is a

great balance, the platform has become a lot better at automating strategies, mixing

this with continuous improvement tweaks to ad copy and landing pages has allowed

us to .

AdRoll: Allows us to cut down on fraudulent clicks for many of our clients and

ultimately get more out of their media spend. This is particularly useful across Google

Ads.

HubSpot: The most important metric to us is the revenue generated from our ad

campaigns. We use HubSpot to analyze the flow of a lead past the initial contact

point and into the various sales stages all the way to a closed deal. With HubSpot we

have the ability to attribute this closed won revenue back to specific campaigns and

initiatives for improved optimization effectiveness.

Optmyzr: Optmyzr helps us to analyze large quantities of client data , implement

advanced optimizations at scale, and be quickly alerted of anomalies that need to be

addressed.

Collaboration Tool 

MeisterTask - easy project management

that works for medium sized teams.

Zoom, Google Meets, Slack, Front, Asana -

to stay connected to my team and clients.

Airtable is the critical tool that brings our

team together on one platform under the

flexible working arrangement. It greatly

advances our operation’s efficiency

on launching successful social media

marketing campaigns and saves hours on

trivial tasks. From planning and drafting to

scheduling to reviewing key metrics on our

campaigns, the tool supported organizing

all the data in one place in the formats that

bring the most value to us, allowing us to

see every step of the process clearly.

Working from home has put a greater

emphasis on project management, a key

component to success that is, at times,

overlooked. Some of my favorite tools

to help with this include: monday.com -

this is a great project management tool

that makes running an account so much

smoother. Toggl - this time management

tool accurately tracks the time you spend

on different tasks as you’re completing

them, allowing you to effectively manage

and monitor where you’re spending your

time throughout your day.

Slack for coms, Asana for project

management and good old fashion

telephone.

Google Data Studio has been one of the

most powerful tools that we’ve used to

monitor campaign performance, it’s

vast number of integrations allows us to

aggregate all the work we do for a client

into a single view. This helps to not only

keep the team focused on the metrics

that matter, but also saves the team time

instead of having to navigate between

different platforms and configuring the

same view.

Writing tools like Grammarly and

Hemingway Editor help me improve

my writing. Also, tools like Frase and

MarketMuse empower me to think of

relevant topics and ideas

Social Media Marketing Tools

Sprout Social: We use this more affordable social media management tool for clients

who need a simple solution to scheduling, community management, and analytics.

Sprinklr: We use this powerful social media management tool for clients who value

strong capabilities, integrated functionalities, and deep analytics.

functionalities, and deep analytics.

NetBase Quid: We use this social listening tool to track conversations outside of our

clients’ owned properties surrounding specific industries, brands, competitors, or

products. This tool helps us understand audiences and identify trends.

UNUM: For Visual Grid Planning.

Gain: For content calendar and client approvals.

Sprout Social: For advanced social analytics.

Tubular Labs: We use Tubular Labs, the world’s leading global video measurement

and analytics platform. It helps us to keep on top of social trends and it’s the best

tool out there to understand what brands are doing on social. The platform gives us

invaluable metrics and insights to benchmark success and grow our audiences.

Synthesio: We also use Synthesio, a social listening platform that helps us strengthen

our social media strategies. As a global agency, it’s crucial for us to capture social

media intelligence from different markets and Synthesio does just the job!

HypeAuditor: When it comes to sourcing creators, we use HypeAuditor, partnered with

our own Talent Managers’ expertise. HypeAuditor is an analytical platform that is 100%

AI-powered and allows us to find authentic and relevant influencers. We work with a

talent-agonistic model, which means we are not beholden to a finite roster of talent so

we only ever partner with the best creators around for the brief at hand. The platform

has a vast database with audience demographics and quality filters. At Brave Bison,

we’re nuts about data and HypeAuditor’s industry-standard data and insights ensures

for complete success when it comes to working with creators.

Pencil: We are currently testing Pencil, a dynamic creative platform that generates

ads using AI technology. From different color palettes to a wide range of formats,

the possibilities are endless when it comes to designing creative. I particularly love

how they use their API to predict how it’ll perform against your KPIs, which helps you

understand how it’ll perform before it goes to market.

The tool also makes it incredibly easy to traffic ads, making the workflow smooth.

Because the Pencil team consists of creative experts as well as other digital specialists

who have worked directly in ad platforms, the tool has been seamlessly designed to

offer a handful of solutions to social media marketers.

Facebook Business Manager: It gives us powerful tools to fuel our clients’ FB/

IG marketing strategies and produce exceptional results for our clients, such as

thousands of website clicks, conversions, ultra-targeted ad campaigns, etc. Advanced

tactics such as leveraging Facebook Pixels opens up new opportunities to create

custom audiences, enabling us to run powerful campaigns such as retargeting and

identifying niche target audiences. Ultimately, we elevated our client’s performance,

reached new audiences or markets in Asia while optimizing their budgets. Great news

in 2021: we are recognized as an official Facebook Marketing Partner!

Klear by Meltwater: This big data search engine for influencers, is the influencer

management tool we use to identify, onboard, and manage the right influencers for

many different targeted campaigns (such as high engagement, sales-driven, etc).

It enables us to support brands tapping into specific niches and market segments

via authentic partnerships with macro, micro, nano influencers. Furthermore, its data

intelligence offers key engagement metrics, enabling us to establish high reach

instead of investing in big influencers with low engagement.

Buffer: I currently use Buffer to schedule posts for our clients across Instagram,

Facebook, LinkedIn and Twitter.

Raven Tools: We use Raven Tools with integration to Google analytics, PPC marketing,

competitor research and social media marketing. Analyzing the right data is very

important to our agency.

ManyChat: We use ManyChat’s AI technology to implement marketing campaigns,

drive eCommerce sales and engage customers. Messenger marketing is an

outperforming avenue we like to experiment with.

HubSpot: We use HubSpot to schedule and track the progress of our social media

campaigns. HubSpot is a wonderful tool because it gives us a 360-degree view of the

progress of our campaigns.

Falcon: Falcon is useful in managing organic social media posts for multiple

campaigns. It also helps us upload multiple types of media. Furthermore, it is able to

pool data from the reach we obtain.

Socialbakers: Socialbakers is functional as a research tool to help us uncover trending

topics across multiple platforms.

Sprout Social: We use Sprout to schedule, track and report on our award-winning

platform and community management. Sprout is easy to use and has scaled with us

an agency since the start.

monday.com: We use monday.com for all our campaign tracking and management.

Easily creating boards for whoever needs to be across a campaign has been

incredibly important, especially during the pandemic when we are all working

remotely.

Frame.io: Our creative team use Frame.io to collaborate and stay connected with the

wider team when producing video and creative content. It allows our team to work

quickly and share content from anywhere in the world.

Web Design Tools

Figma: We use Figma for wireframes and UI/UX design, as it is very powerful and super

collaborative.

InVision: We also use InVision to present Mobile, Tablet and Desktop design

prototypes, as it helps our clients understand the designed experiences better.

Adobe Suite: Lastly, we of use Adobe Suite (Photoshop, Illustrator, Premier, After

Effects) to enrich our designs with creatives and immersive animations and video.

Sketch: For UX & UI Design.

InVision: for Design Prototype.

After Effects: For Animation Demonstration.

Abstract: It is a wonderful tool for version control of design files in the same way

development teams manage their branches and master files. It allows teams to

always work from a single source of truth with updates being managed & reviewed by

admins.

Miro: It has been our primary tool for remote workshops and collaboration. The ability

for our clients to feel engaged and active in our remote sessions via Miro means our

approach is not impacted by decentralised teams.

Userlytics: This research tool is incredibly useful for unmoderated remote usability

testing. It has tree testing and card sorting features which work well and this platform

is also better value when you compare it to some of the bigger names. We use it to

conduct speedy tests (with results back from participants overnight) to be able to

build out a prototype or test an existing site quickly.

Lucidspark: This tool is great for running remote workshops as it functions as a virtual

whiteboard for real-time collaboration.

     Thank you 

See You In Your Next Quarry